ScalersLab / Services / Meta AdsBuilt for booked revenue
Meta Ads for service businesses

Turn ad spend into booked revenue.

We run Facebook and Instagram ad systems built for service businesses. Real prospects, real phone calls, real revenue—tracked from the first impression to the signed invoice.

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Avg lift+187% leadsPipeline$2.4M generatedFirst lead3–5 days
Run·06 · Live account
Leads this weekLive
+47
+38% vs last 7 days
Return on spend6.4×90-day rolling average

The Meta Ads engine.

Open each chapter to see how the system turns targeting, creative, tracking, and optimization into booked jobs.

Most contractors run ads like they're buying lottery tickets. We run them like a sales channel. Every audience, creative, and ad set is built around one question: how many booked jobs will this produce?

We track call volume, cost per qualified lead, close rate, and average ticket. If a campaign isn't moving revenue, it gets paused. If it is, it gets fed.

+187%Qualified lead lift
3.4×Booking rate increase
$11.40Average cost per lead
$2.4MPipeline generated

If your business sells a service, books appointments, and earns revenue per client, this engine fits you. We've run accounts across every kind of vertical.

Trades & technical servicesRepair calls, replacements, emergency response, and seasonal demand engineering.
Local professional servicesHigh-intent lead capture, consultation booking, and retainer retargeting.
Restoration & specialtyEvent-driven targeting, free inspection forms, and nurture funnels.
High-ticket installsPremium upgrades, multi-step consultations, and full nurture.
Coaches & consultantsWebinar registrations, book-a-call funnels, and lead magnet retargeting.
Health & wellnessClinic visits, treatment consultations, and high-LTV nurture.

We study the account before we touch a budget.

Week one is research: account audit, pixel data, CRM exports, competitor activity, target-market density, buying power, and active ad competition. No campaigns launch until we agree on the diagnosis.

Strategy follows with the audience tree, offer hierarchy, and creative angles. Production covers assets, copy, tracking, landing pages, and CRM routing. Campaigns then launch at the lowest-risk budget and scale through winners.

01 · DiscoveryAudit, competitor map, market model.
02 · StrategyAudience tree, offer matrix, storyboards.
03 · BuildCreative, copy, tracking, landing page.
04 · LaunchDaily monitoring and Friday recap.
05 · ScaleGeographic expansion and reinvestment.

Six pillars of work are delivered every month. Account management, creative, tracking, and reporting are bundled into one accountable retainer.

Hyperlocal targetingDrive-time radii, demographic data, and life-event triggers.
Creative studioThree to five fresh angles every two weeks.
Lead form adsNative Meta forms push contacts to your CRM in seconds.
Call & lead attributionEvery call, form, and message is tagged to its source.
Retargeting layersVisitors and non-converters are re-engaged until they convert.
Live reportingLeads, calls, CPL, and ROAS reviewed every Friday.

A small sample of accounts run in 2024 and 2025. Full case files are available on request under NDA.

Service business operator
Trades · 90 days+243% leads

Elite Service Co.

From 15 to 52 qualified leads per month. Cost per call dropped from $84 to $19.

Plumber on call
Consulting · 90 days3.4× bookings

Rapid Advisory

Booked appointments tripled in the first quarter. Close rate moved from 18% to 27%.

Roofers at work
Specialty · 12 months$1.2M revenue

Summit Group

$1.2M in attributed Meta revenue on a $9K average monthly spend.

Let's talk about the numbers you want to move.

A 30-minute strategy call. We'll review your account, project the next 90 days, and tell you straight if we're a fit.

Book a free strategy call