Trades · Service site
+187% conversions
Field & Forge Co.
Conversion rate moved from 1.9% to 5.4% on identical traffic. Site loads in 1.1s on mobile.
ScalersLab
Services
Web Dev & Shopify
Websites that sell while you sleep.
Premium Shopify and custom builds for service businesses. Sub‑1.5s load times. CRM wired in. Built to print booked revenue.
Live build · preview
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A storefront engineered for revenue, not awards.
Shopify 2.0
Liquid
CRM wired
Lighthouse
$ deploy.log
live
00:01$ npm run build
00:02compiling 247 modules…
00:05✓ build successful
00:06$ test:lighthouse
00:09✓ performance: 98
00:09✓ accessibility: 100
00:09✓ seo: 100
00:10$ deploy production
00:14→ pushing to edge…
00:18✓ deployed in 1.2s LCP
00:18conversion rate up 4.2x baseline
1.2s
Avg LCP after launch
+187%
Conversion lift
98/100
Lighthouse score
21d
Standard build window
Most service sites are brochures, not revenue engines.
They look fine in screenshots. They leak money everywhere. We rebuild them as machines that print booked appointments.
The brochure site you have
- ×4+ second load times that lose 53% of mobile visitors before a pixel renders
- ×Generic stock copy that sounds like every competitor in your category
- ×Form submissions that disappear into a Gmail inbox no one checks
- ×Zero analytics beyond pageviews; no idea which page or ad drove the call
- ×Mobile experience that breaks the moment a thumb hits the menu
The revenue engine we build
- ✓Sub‑1.5s load times across 4G mobile, with edge caching and image optimization
- ✓Custom copy written for your offer, your buyer, and your local market
- ✓Form submissions piped straight to your CRM with auto‑replies and SMS
- ✓Revenue attribution from first impression to signed invoice on a live dashboard
- ✓Mobile‑first design tested on every screen size before launch
Six builds. One standard.
From conversion landers to full Shopify storefronts. Same engineering bar across all six.
01
Shopify storefront
Custom themes built on Shopify 2.0 with editable sections, performance tuning, and full payment + shipping logic.
LiquidHydrogenKlaviyo
→
02
Service site
Multi‑page service sites with location pages, booking flows, and review integrations for trades and pros.
Next.jsWebflowGHL
→
03
Conversion landing page
Single‑page paid‑traffic landers engineered to convert cold ad traffic into booked calls or sales.
Next.jsA/BHotjar
→
04
Headless commerce
Shopify Plus headless builds for brands that need full design control, fastest‑in‑class speed, and custom checkout flows.
HydrogenSanityEdge
→
05
Platform migration
Move from WordPress, Wix, Squarespace, or legacy custom code to a modern, fast, secure platform without losing SEO.
301sSchemaIndex
→
06
CRO retainer
Ongoing experimentation, copy testing, and design iteration on your live site. Data‑driven, monthly cadence.
VWOGA4Heatmaps
→
Every second of load time costs you money.
A one‑second delay drops conversion by 7%. Most competitors load in four. We ship in under one and a half.
Lighthouse · mobile
Live audit
Performance
98/100
Largest paint
1.2s
First input
42ms
Cumulative shift
0.01
Accessibility
100/100
SEO
100/100
From kickoff to live in twenty‑one days.
A predictable cadence. Weekly demos. Launch date locked from day one.
01
We start with the buyer, not the brief.
We interview your sales team, study your top competitors, audit your current site, and map your buyer's path from first impression to signed invoice. The goal is a documented strategy — not opinions, not vibes.
Buyer journey mapFrom ad click to revenue, every step.
Competitor auditTop 10 sites benchmarked.
Sitemap & briefEvery page, every section, signed off.
02
Design built around the conversion, not the carousel.
High‑fidelity Figma designs for every page, mobile and desktop, with custom copy written by humans who understand your buyer. You see two design directions in week two and pick one to build.
Two directionsPick a route. We build the chosen one.
Custom copyHeadlines, body, microcopy. Human-written.
Mobile specEvery screen designed before code starts.
03
Code that loads under one and a half seconds.
Senior developers write clean, semantic code. We integrate your CRM, payment provider, scheduling tool, analytics stack, and review platform. Every form, every button, every event tracked.
Custom themeHand‑coded; no page builders.
CRM wiredForms, calls, and chats piped in.
Tracking suiteGA4, Meta, GHL, conversion goals.
04
Tested across every screen, browser, network.
Every page tested on real devices, every form fired and verified, every redirect mapped, every meta tag indexed. We launch on a Tuesday morning, monitor traffic for 48 hours, and stay on call.
Device matrixReal iPhones, real Androids, real desktops.
Redirect mapEvery old URL preserved.
Launch day support48 hours of live monitoring.
05
Iteration is where the compounding happens.
Most sites are designed once and forgotten. Ours get tested, refined, and rebuilt around live data. Every month we ship one experiment, review the dashboard, and double down on what's working.
Monthly experimentOne test, one decision, every month.
Live dashboardConversion, revenue, attribution.
Quarterly reviewStrategy reset every 90 days.
A full commerce stack, not just a site.
Every build ships with the systems that turn traffic into revenue.
Custom design
Hand‑crafted Figma designs unique to your brand. No templates, no themes pulled off a marketplace.
Mobile first
Designed and built for mobile before desktop. 70% of your traffic deserves the better experience.
Sub-1.5s load
Edge caching, image optimization, code splitting, font subsetting. Speed is engineered, not hoped for.
SEO foundation
Schema markup, semantic HTML, clean indexing, structured redirects. Built to rank from launch.
CRM integration
Forms, calls, and chats route directly into your CRM with auto‑replies, SMS, and lead scoring.
Analytics suite
GA4, Meta Pixel, server‑side tracking, and a custom dashboard that ties spend to revenue.
Sites that moved the needle.
Three recent builds. Real numbers, real revenue, inside ninety days of launch.
Shopify · Storefront
$2.4M revenue
Riverstone Goods
Replatformed from WooCommerce. Year‑one revenue cleared $2.4M with average order value up 34%.
Coaching · Landing page
3.8× book rate
Northwind Advisory
Single‑page lander that took strategy call bookings from 12 a month to 46 with the same ad spend.
Things operators ask before booking.
Honest answers to the questions we hear most.
How long does a build take?
+
Standard service sites and Shopify storefronts launch in 21 days from kickoff. Headless commerce and large migrations run 6 to 9 weeks. The launch date is locked on day one of the project, not estimated.
Do I need to provide copy and photos?
+
No. Custom copy is included in every build, written by humans who study your offer and your buyer. Photography and video can be sourced from your existing library, our partner stock libraries, or arranged through a paid shoot.
Will I lose SEO when I migrate?
+
No. Every migration includes a complete redirect map, schema preservation, sitemap re‑submission, and 30‑day monitoring of indexing. We've migrated dozens of sites without losing organic traffic.
Who owns the site after launch?
+
You do. Code, design files, hosting, domain, CMS access, integrations — all transferred to your accounts. No vendor lock‑in, no platform fees that route through us.
What does post‑launch support look like?
+
First 60 days of bug fixes and tweaks are included. After that we offer optional CRO retainers for ongoing optimization, or a‑la‑carte sprints for new features and pages.
Do you work with my existing brand and tools?
+
Yes. We integrate with the CRM, scheduling, payment, and review tools you already pay for. Most builds use GoHighLevel, Klaviyo, Calendly, Stripe, and a few core analytics platforms; we work with the rest.
Build the site your revenue deserves.
A 30‑minute strategy call. We audit your current site, find the bottlenecks, and show you what a build with us looks like.
Free strategy call
30 minutes. Real audit.
No pitch deck.
Book a build call →
No pitch deck.
Q4 booking · 3 slots open