ScalersLab Services Lead Gen & Cold Calling
US‑based outbound team

Real conversations. Booked appointments.

Trained, US‑based callers reach the right people in your service area, qualify them, and put confirmed appointments straight into your calendar.

Calls / day
400+
Avg show rate
42%
Compliance
TCPA & DNC
Live dialer Floor 02 · 7 callers
Patricia M.
Tampa · 02:14
Booked
Doug R.
St. Pete · CB · 4:30PM
Callback
Sandra K.
Sarasota · 03:48
Booked
Marcus T.
Clearwater · DNC scrub
Skipped
Calls today
412
Booked
9
Avg talk
3:18

Inbound alone won’t fill your calendar.

Most service businesses live and die by the same mistake: they wait for the phone to ring. The leak below is what that costs you.

01
90% of buyers research silently before ever calling you.
By the time they reach out, they’ve already shortlisted three competitors. Outbound puts you in the conversation before that shortlist is built.
02
Form‑fill leads convert at under 4% on average.
Cold calls handled by a trained US agent convert at 12‑18%. The medium changes the math more than the message does.
03
Slow follow‑up kills 78% of opportunities.
When a real human picks up the phone within 60 seconds of intent, conversion roughly doubles. Speed is the unfair advantage.
04
Most outbound shops are offshore, untrained, and burn your brand.
Bad scripts, heavy accents, and zero compliance get you DNC complaints and angry voicemails. We’re US‑based, trained on your business, and recorded for QA.

A full outbound desk, ready to dial.

Six pieces. One operating system for your pipeline.

01 / Targeted lists

The right doors, opened first.

We pull homeowner and business‑owner data filtered by ZIP, property value, intent triggers, and recency. Lists are scrubbed against TCPA and DNC before any number is dialed.

02 / US‑based callers

Trained operators. No accents, no scripts read robotically.

Our floor is staffed by US callers who train on your offer, your service area, and your competitors. Every conversation is recorded, scored, and coached weekly.

03 / Calendar booking

Appointments dropped straight into your calendar.

We integrate with Google Calendar, GoHighLevel, ServiceTitan, Jobber, or whatever you use. Confirmations and reminders fire automatically by SMS and email.

04 / Live monitoring

Whisper, barge, and review every dial.

Floor managers monitor calls in real time. You get a daily call log, recordings, and weekly QA scorecards so you know exactly what’s being said in your name.

05 / Daily reports

Calls, contacts, books, and revenue tied back.

Your dashboard lands every morning at 8AM. Calls dialed, contacts reached, appointments set, no‑show rate, and which campaigns are pulling weight.

06 / Reminder automation

SMS & email reminders cut no‑shows by half.

The day before, the morning of, and an hour before. Two‑way SMS so prospects can confirm or reschedule without picking up the phone again.

From contract to first booked appointment in seven days.

A fast, accountable build. Predictable cadence after launch.

Day 1 / Onboarding

We learn your offer, your service area, and your competitors.

30‑minute strategy call. We document your services, pricing, geography, ideal customer, and what makes you different. This is the script’s foundation.

Day 2 – 3 / List build

Targeted data, scrubbed and ready.

We pull data filtered by your criteria, then scrub against the National DNC, state DNC lists, internal blacklists, and your existing customer database so nobody hears from us twice.

Day 4 – 5 / Script & training

Custom scripts, role‑played until they sound human.

We write the open, qualifying questions, objection handling, and the booking close. The team trains in‑office and tape‑reviews until cadence and tone are dialed.

Day 6 / Pilot dials

200 dials, recorded and reviewed.

A first wave of dials so we can hear what’s landing. Script tweaks based on real objections, then we go live.

Day 7 + / Live floor

Full dial volume. Daily reports. Weekly review.

The floor scales to full volume. You get a dashboard every morning, calls recorded for review, and a weekly call where we look at numbers and adjust.

The numbers our floor runs at.

Aggregate performance across active service‑business clients on the floor right now.

Avg calls / day
412/day
Per assigned caller, across active campaigns.
Contact rate
28%
Live conversations vs. total dials placed.
Booked / week
42avg
Appointments confirmed onto client calendars.
Show rate
42%
With our SMS reminder cadence layered on.

Service businesses that filled their calendars.

Three recent campaigns. Numbers pulled directly from CRM and floor reports.

Roofing · FL
127/ month

Booked appointments in the first 30 days.

A residential roofer in central Florida filled their estimate calendar from one cold floor running 5 hours a day. 42% show rate held through month three.

30 days+0 paid spend
HVAC · TX
$876Kclosed

Revenue closed from outbound calls in 6 months.

An HVAC operator across DFW used our floor for tune‑up and replacement campaigns. Average ticket of $4.2K, 22% close rate from booked appointment to signed job.

6 months3 callers
Plumbing · AZ
3.4×bookings

Increase in monthly booked work in 90 days.

A plumbing company in Phoenix went from 38 booked appointments a month to 131 by adding our outbound floor on top of their existing inbound funnel. Same close rate, triple the volume.

90 days2 callers

Things operators ask.

Honest answers to the questions we hear most often on first calls.

Are your callers really US‑based?

Yes. Every caller on the floor is based in the United States, employed by us, and trained for service‑business outbound. We do not use offshore vendors. You can request recordings of any call we make on your campaign.

How do you stay TCPA compliant?

Every list is scrubbed against the National DNC and state DNC registries before dialing. We use compliant dialing software with timezone restrictions, daily call caps per number, and full recording for every call. Our compliance team reviews scripts and lists weekly.

What kinds of service businesses do you work with?

Trades (roofing, HVAC, plumbing, electrical, solar, pest, landscaping), professional services (legal, finance, insurance), specialty installs (windows, doors, flooring), and B2B service providers. If you have a clear offer and a defined service area, the model works.

How fast can we get started?

Standard onboarding is seven days. Day one is the strategy call, day seven is full live dial volume. If you already have a script and list ready, we can compress that to four days.

Do I need to provide the list?

No. List build is included. We pull data filtered to your criteria, scrub it, and dial it. If you have an existing list (CRM, leads, lapsed customers), we can layer that in too.

What does pricing look like?

We price per dedicated caller, with a setup fee for list and script build. The strategy call is free and includes a clear quote based on your geography, target volume, and offer. No long‑term contract; month‑to‑month after the first 60 days.

Stop waiting for the phone to ring. Start filling your calendar.

A 30‑minute strategy call. We map your service area, your ideal customer, and what an outbound campaign on our floor looks like for your business.

No obligation

Free strategy call

Book a strategy call
  • Service‑area & data audit
  • Custom call‑volume forecast
  • Compliance & QA walkthrough