Trades
+243%
Trades & technical services
Repair calls, replacements, and emergency response. Seasonal demand engineering built in.
+187%
Lead lift
Average lift in qualified leads vs. pre‑engagement baseline.
Turn ad spend into booked revenue.
We run Facebook and Instagram ad systems built for service businesses. Real prospects, real phone calls, real revenue. Tracked from the first impression to the signed invoice.
Book a free strategy callRUN·06 · Live account
Leads this week
Live
+47
+38% vs last 7 days
Return on spend
6.4×
90 day rolling avg
Every dollar of ad spend should print revenue.
Most contractors run ads like they're buying lottery tickets. We run them like a sales channel. Every audience, every creative, every ad set is built around one question: how many booked jobs will this produce?
We track call volume, cost per qualified lead, close rate, and average ticket. If a campaign isn't moving revenue, it gets paused. If it is, it gets fed. The result is an ad account that compounds month over month instead of bleeding budget on impressions.
Sample accountService operator, mid‑market
CASE·06
Monthly ad spend$5,000
Qualified leads delivered438
Cost per qualified lead$11.40
Booked appointments126
Average ticket$2,840
Attributable revenue$71,568
14.3× return on ad spend
Outcomes from active accounts.
Aggregated across all service‑business accounts run in the last 12 months. Updated quarterly.
3.4×
Booking rate
Increase in booked service appointments month over month.
$11.40
Avg cost per lead
38% below the service‑industry benchmark of $18.40.
$2.4M
Pipeline generated
Total client revenue attributed to Meta in the trailing 12 months.
Built for any service operator.
If your business sells a service, books appointments, and earns revenue per client, this engine fits you. We've run accounts across all kinds of verticals.
Trades
+243%
Pro services
3.4×
Local professional services
High‑intent lead capture, consultation booking, and recurring retainer retargeting.
Specialty
$1.2M
Restoration & specialty
Event‑driven targeting, free inspection lead forms, and education‑led nurture funnels.
Installs
2.7×
High‑ticket installs
Premium upgrades, multi‑step consultations, and higher‑ticket funnels with full nurture.
Coaching
+212%
Coaches & consultants
Webinar registrations, book‑a‑call funnels, and lead magnet retargeting layers.
Wellness
$890k
Health & wellness
Clinic visits, treatment consultations, and long‑cycle nurture for high‑LTV clients.
Five phases, ninety days.
A repeatable system. Most accounts hit profitable cost per lead by day 30, then scale through days 60 to 90.
Phase 01
We study the account before we touch a budget.
The first week is research. We audit your existing accounts, pixel data, CRM exports, and competitor activity. We map your target market against client density, buying power, and active ad competition by region.
By the end of week one, you receive a written audit that names the bottleneck: weak creative, wrong audience, broken funnel, or all three. No campaigns launch until we agree on the diagnosis.
A
Account auditLast 12 months of ad spend reviewed and benchmarked.
B
Competitor mapTop 10 competitors ad library scraped and categorized.
C
Market modelRegion‑by‑region client density and intent score.
Phase 02
The blueprint: audiences, offers, creative.
Strategy week. We design the audience tree (cold prospecting, warm retargeting, hot lead form), write the offer hierarchy (lead magnet, promo, evergreen), and storyboard three to five creative angles per audience layer.
Every angle is mapped to a measurable outcome. We tell you exactly what we expect each angle to do and how we'll know if it's working before we spend a dollar.
A
Audience treeCold, warm, and hot layers with overlap exclusions.
B
Offer matrixThree to five offers tested against three core audience layers.
C
Creative storyboardsHooks, scripts, and visual references for every variation.
Phase 03
Production: creative, copy, tracking.
Production week. Our creative team produces every static, motion, and short‑form video asset. Copy is written, headlines are A/B versioned, and the landing page (if needed) is built and connected to your CRM.
The pixel goes on the site, conversion API is wired to the server, and lead forms push into your CRM in real time. Call tracking numbers are provisioned per ad set so we know which creative produced which call.
A
Creative production3 to 5 angles, 3 variations each, all formats covered.
B
Tracking installPixel, CAPI, and call tracking wired to your CRM.
C
Landing pageOptional fast page built when funnel needs depth.
Phase 04
Live, then refined, every single day.
Campaigns go live with the lowest‑risk budget and ramp daily. We monitor cost per lead, cost per qualified call, and ROI in 24 hour windows. Underperforming sets are paused inside 72 hours; winners get incremental budget every other day.
You receive a Friday recap with seven‑day metrics, sample leads, audio of three call recordings, and the next week's plan in writing.
A
Daily monitoringManual review of every ad set every business day.
B
Friday recapNumbers, learnings, and next week's plan.
C
Call gradingSample of inbound calls scored for quality and intent.
Phase 05
Pour fuel on what's printing money.
Once we know which audiences and creatives produce profitable leads, we increase budget on the winners, expand into adjacent markets, and refresh creative every two weeks to fight ad fatigue.
Most accounts double their lead volume between days 60 and 90 without changing the cost per lead. From there it becomes a question of how fast your sales team can close.
A
Geographic expansionLayer in adjacent markets as you can support them.
B
Creative refreshNew angle every two weeks to keep CTR and CPL stable.
C
Budget reinvestmentScale spend in 20% increments against proven winners.
A full operations stack, not just ads.
Six pillars of work delivered every month. Account management, creative, tracking, and reporting are bundled into one retainer.
F·01Targeting
Hyperlocal targeting
Drive‑time radii, demographic data, and life‑event triggers. We never spend a dollar outside your target market.
F·02Creative
Creative studio
In‑house designers and motion editors produce 3 to 5 fresh angles every two weeks. No stock, no slop.
F·03Capture
Lead form ads
Native Meta lead forms capture the prospect inside the platform and push contacts to your CRM in seconds.
F·04Tracking
Call & lead attribution
Every phone call, web form, and message is tagged to the originating ad, audience, and creative variation.
F·05Retargeting
Retargeting layers
Site visitors, video viewers, and lead non‑converters get re‑engaged through layered creative until they convert.
F·06Reporting
Live reporting
Dashboard with leads, calls, cost per lead, and ROAS. A real human walks you through it every Friday.
Real accounts, real numbers.
A small sample of accounts run in 2024 and 2025. Full case files available on request under NDA.
FIG·01 · Phoenix AZ
Trades · 90 days
+243% leads
Elite Service Co.
From 15 to 52 qualified leads per month. Cost per call dropped from $84 to $19 inside the first 60 days.
FIG·02 · Tampa FL
Consulting · 90 days
3.4× bookings
Rapid Advisory
Booked appointments tripled in the first quarter. Owner‑reported close rate moved from 18% to 27%.
FIG·03 · Dallas TX
Specialty · 12 months
$1.2M revenue
Summit Group
$1.2M in attributed revenue from Meta on a $9k average monthly spend. ROAS held above 11×.
Let's talk about the numbers you want to move.
A 30 minute strategy call. We'll review your account, project the next 90 days, and tell you straight if we're a fit.
Book a free strategy call